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Research

Apr 29th, 2026
When Does a Liquid Become Solid?

TAU Researchers Offer a New Way to Observe the Elusive “Glass Transition”

 

 

  • Physics

A scientific discovery by researchers at Tel Aviv University’s School of Chemistry offers a new perspective on a long-standing scientific mystery: how does a flowing liquid suddenly become a rigid, almost frozen material, without changing its structure? This phenomenon, known as the “glass transition,” has puzzled physicists for over a hundred years. The study proposes a new experimental approach to observing this elusive process — by tracking the motion of tiny particles that serve as microscopic “sensors” within the material.

 

The study was conducted by Prof. Haim Diamant and Prof. Yael Roichman of the School of Chemistry at Tel Aviv University, together with the research group of Prof. Stefan Egelhaaf at Heinrich Heine University Düsseldorf. The findings were published in the journal Nature Physics.

 

Using colloids to model the transition

The research focuses on colloidal materials — suspensions of microscopic particles dispersed in a liquid — which are considered an ideal model for studying the glass transition. When particle concentration is low, the system behaves like a regular liquid. But as density increases, the particles increasingly restrict each other’s motion, until the entire system becomes “jammed” and acquires the properties of an amorphous solid, similar to glass.

 

Tiny particles, big insight

The researchers’ key innovation is the use of particularly small and highly mobile particles embedded within a system of larger particles undergoing the glass transition. While the larger particles gradually lose their ability to move, the smaller particles remain mobile, allowing the team to measure how the surrounding medium changes.

 

Using advanced microscopy, the researchers measured the coordinated motion of pairs of small particles, examining how the movement of one affects the other, along different directions and at varying distances. The results paint a clear picture: in the liquid state, motion spreads over long distances through the fluid. But as the system approaches the glassy state, this propagation is suppressed, and the system begins to behave like a solid that absorbs momentum instead of transmitting it.

 

Colloidal Glass

 

Clear signatures of transformation

The researchers identified three clear signatures of the transition: a pronounced change in how the decay of correlations varies with distance; the emergence of a new characteristic length scale that grows with the material’s viscosity; and even opposing motions between neighboring particles — evidence of the development of resistance to shear, a fundamental property of solids. The experimental findings precisely confirmed theoretical predictions made by the same team several years ago.

 

Beyond glass: broader implications

The research team notes that, beyond their importance for a deeper understanding of the glass transition, the findings have broad implications. The new method may be used to study gels, soft materials, active systems, and even biological tissues — areas in which it is difficult to pinpoint when a system stops “flowing” and begins to solidify. In this sense, the tiny particles serve as microscopic witnesses to the moment a liquid loses its fluid character.

 

Prof. Haim Diamant concludes: “The significance of this research lies not only in identifying new signatures of the glass transition, but also in offering a fresh perspective on the phenomenon as a whole. Our findings show that the glass transition is not merely a gradual slowing of particle motion, but is accompanied by a profound change in the way momentum is transmitted from point to point within the material. The use of small tracer particles as hydrodynamic probes opens the possibility of examining the emergence of solid-like properties even before the system actually ceases to flow, and may provide a new tool for studying soft materials and complex systems in which the transition from liquid to solid is difficult to measure.”

 

Research

Apr 29th, 2026
Why We Abandon Our Shopping Carts

TAU Study Reveals the Psychological Cost Behind Billions in Lost E-commerce Revenue

 

 

  • Psychology

Shopping cart abandonment is one of the greatest financial challenges faced by the global e-commerce industry. According to recent estimates, more than 70% of online shopping carts are abandoned before payment. This means that customers who have already reached an advanced stage in the online purchasing process ultimately don't buy, despite the vendor's considerable investment in advertising, operations, and user experience. In other words, the costs have already been incurred, and when the purchase is not completed, the expected revenue is not received. If this occurs on a large scale, it amounts to an annual revenue loss of billions of dollars.

 

A psychological explanation behind the behavior

A new study conducted by researchers from the Coller School of Management at Tel Aviv University and George Washington University offers a psychological explanation for the phenomenon: online shopping carts containing more 'indulgent' products and fewer basic utilitarian products generate stronger feelings of guilt and wastefulness in the buyer, increasing the likelihood of cart abandonment.

 

The study was conducted by Prof. Liat Hadar, Prof. Yael Steinhart, and Prof. Yaniv Shani from the Coller School of Management at Tel Aviv University, together with Dr. Gil Appel, an assistant Prof. of marketing at the George Washington University School of Business. Published in the prominent Journal of Consumer Research, the study is based on analysis of large-scale e-commerce data alongside controlled experiments, aiming to examine how psychological considerations influence actual purchase decisions in a digital environment.

 

What drives abandonment

The main finding is clear: the higher the proportion of 'indulgent' products – meant for pleasure or pampering, relative to practical, basic products, the greater the likelihood of cart abandonment. Indulgent products include, for example, chocolates and sweets, scented candles, luxury personal care products, home décor items, clothes with funny prints, or amusing gadgets. In contrast, basic functional products are items perceived as necessary or useful, such as basic food or cleaning products, sports equipment, work clothes, batteries, water bottles, or storage boxes.

 

The researchers analyzed two vast e-commerce databases encompassing nearly 15 million items that had been either purchased or abandoned and conducted four controlled experiments. Across all methods and contexts, a consistent pattern was revealed: even after controlling for total cart price, number of items, browsing duration, and user traits, the ratio between indulgent and practical products significantly predicted cart abandonment.

 

The Research Team

 

Guilt, justification, and decision-making

According to the researchers, the explanation is not technical but psychological. Carts perceived as 'indulgent' or 'non-essential' – like those consisting mainly of indulgence items - evoke guilty feelings and difficulty in justifying the expense to oneself. This guilt amplifies hesitation and delay, sometimes leading to complete abandonment of the cart. In contrast, the inclusion of utilitarian products, such as basic consumer goods or functional items, creates a sense of balance and reduces guilt, even when the cart also contains indulgent items.

 

The researchers note that the study generates immediate implications and suggestions for e-commerce websites and their managers. Recommendations to purchase utilitarian products, such as everyday equipment or useful complementary items, may reduce abandonment, even if the consumer does not actually add them. Such recommendations, claim the researchers, change customers' perception of their carts, reducing guilty feelings, and increasing conversion rates.

A small shift with a big impact

Prof. Liat Hadar concludes: “Our findings show that shopping cart abandonment does not stem only from technical considerations such as price or shipping, but from a deeper psychological process of purchase justification and guilt. When the shopping cart is perceived as too indulgent, consumers find it difficult to justify the expense to themselves and sometimes simply choose not to buy. The message for e-commerce companies is that small changes in the cart's composition or in how it is presented, such as recommending useful products, can reduce guilt, improve the shopping experience, and lead to a significant economic impact."

 

Research

Apr 27th, 2026
Lights On, Immune System Off?

TAU Study Finds Artificial Light at Night May Disrupt Biological Rhythms and Increase Mortality

 

 

  • Biology

A new study from Tel Aviv University indicates for the first time that artificial lighting may disrupt natural rhythms of the immune system in wild rodents. According to the study, even exposure to minimal artificial light at night (ALAN), at intensities equivalent to standard street lighting, leads to a 2.35-fold increase in mortality.

 

Examining real-world conditions

The study was conducted at TAU's Zoological Garden, the I. Meier Segals Garden for Zoological Research on two local mammals, the golden spiny mouse and the common spiny mouse. It was carried out by doctoral student Hagar Vardi-Naim at the George S. Wise Faculty of Life Sciences. The study’s supervisors were Prof. Yariv Wine, head of the Applied Immunology Laboratory at the Shmunis School of Biomedicine and Cancer Research, and Prof. Noga Kronfeld-Schor, head of the Ecological and Evolutionary Physiology Laboratory at the School of Zoology, and Rector of TAU. Both Prof. Wine and Prof. Kronfeld-Schor are also affiliated with the new Environmental School at Tel Aviv University. The research was supported by the Israel Science Foundation. The disturbing findings were published in the journal Environmental Pollution.

 

Vardi-Naim explains: “Large parts of every mammal's body, including our own, are regulated by an internal biological clock. With a 24-hour rhythm based on the natural light-dark cycle, this biological clock signals to various organs and physiological systems, including the immune system, what they should do at different times of day. For example, the levels of certain white blood cells rise and fall in the blood, and the body produces more/less antibodies at specific times. Such oscillations can enhance the immune response to bacteria or viruses, but for this the body must know the time. Light pollution alters the natural light-dark regime, disrupts the central clock's synchronization with environmental time, and changes these patterns, rendering time almost meaningless.”

 

Testing the effects of light pollution

The researchers examined the effects of artificial lighting on the immune systems of two related species of small rodents: the golden spiny mouse and the common spiny mouse. Both live in the Israeli desert, sharing the same geographical habitat, but differing in their activity time: while the golden spiny mouse is active during the day, the common spiny mouse is active during night. The animals were taken from the Judean Desert to outdoor enclosures at TAU's Zoological Garden, where some of them were exposed to ALAN.

 

Vardi-Naim: “We kept the spiny mice in enclosures that simulated natural environmental conditions as much as possible. Half of the enclosures were illuminated at night with white LED, the most common type of lighting used today, at a relatively low intensity that simulates street lighting, while the control group was exposed only to natural light-dark conditions - the sun, moon, and stars.”

 

When timing breaks down

The researchers measured the percentage of white blood cells (i.e., lymphocytes) in the mice's blood at several points in the 24-hour cycle, and found a pattern similar to the human rhythm, with lymphocyte levels in the blood rising during rest hours, between two and four in the morning. In addition, they discovered a very clear 24-hour lymphocyte rhythm, and found that the amount of antibodies produced in response to an antigen (a substance that evokes the immune system's response, e.g. a virus or vaccine), is time-dependent.

 

“We saw that animals exposed to an antigen during their rest hours produced far more antibodies than those exposed during their active hours,” adds Vardi-Naim. “Exposure to light pollution, however, completely muddled these rhythms.  Instead of a daily cycle of peaks and lows in the level of lymphocytes and immune response, we observed a complete flattening of the daily patterns. This means that the immune system loses its natural timing, and consequently, its response to infections, environmental stress, or vaccination might be less than optimal, possibly increasing the animals' vulnerability over time.”

 

A significant rise in mortality

In addition, extensive and rapid mortality was observed among the mice exposed to light pollution, with a 2.35 times higher risk of death compared to the control group. The researchers note that even though the exact cause of death could not be determined, the rise in mortality occurred alongside disruption of immune and endocrine (hormonal) rhythms, suggesting a likely connection between damage to biological timing and reduced survival.

 

Vardi-Naim emphasizes that the spiny mice in the study are only an example, and that the findings have implications for all living creatures, including humans. “Our results show that ALAN is not merely an aesthetic environmental change, but an active biological factor capable of disrupting critical physiological mechanisms. Chronic exposure to ALAN disrupted the timing of the mice's immune and endocrine systems and impaired their survival under conditions that otherwise simulated the natural environment. We believe that light pollution should be regarded as an environmental health risk with broad implications, not only for wildlife but also for human health and the ecosystem as a whole. Studies show that animals with weakened immune systems can transmit diseases to humans, and it is possible that the human immune system responds in a similar way. The study underlines the need to include biological considerations in lighting policies and to reexamine ALAN scope and intensity in both urban and open spaces.”

 

Overall, by studying animals that live in conditions close to their natural environment rather than in sterile laboratory settings, this research highlights the value of using wild models to understand how the immune system functions in the real world. Such approaches reveal how environmental changes, including growing light pollution, can affect complex biological systems in ways that are often missed in traditional lab studies. As human activity continues to reshape natural environments, studying immune responses under realistic ecological conditions is essential for understanding how global environmental change may influence the health of wildlife, ecosystems, and potentially humans.

 

Research

Mar 25th, 2026
A Performance 100 Years in the Making

A TAU-led team are reviving lost popular Yiddish plays, starting with the TAU premiere of an original Hebrew adaptation of a buried classic 

  • Arts

At Tel Aviv University’s theatre department, imposing ghostly white figures sing to an old woman on a stage designed like a surreal graveyard. This is the recent production of The Dybbuk, a comedic Yiddish play not performed since the turn of the century. The play is part of a sweeping inter-institutional project to restore popular Yiddish performance pieces and return them to the stage, led by TAU’s Dr. Ruthie Abeliovich. By bringing these plays into the 21st century, the researchers reveal truths about Jewish history and shed light on the critical cultural discussions that our modern Jewish community is still having today. 

 

Laughter Before the Tragedy 

 

Two lovers, an arranged marriage, and a demonic possession: many in the global Jewish community have heard of The Dybbuk, a Yiddish ghost story adapted to a famous play and even to a well-known kids’ movie (The Corpse Bride, Tim Burton). The play, by S. An-sky, is a tragedy about a doomed marriage and is considered an important piece of classical theatre. But not many know that decades before its creation, a comedy of the same title and themes, most notably made famous by playwright Joseph Latainer, swept through the Yiddish-speaking theatre world reaching millions of Jews. 

 

Likely because of their mass appeal to common audiences, it and many other popular Yiddish shows were delegitimized by intellectuals as “shund” —trash—and effectively erased from the cannon. The devaluation of popular cultural art is a phenomenon we still see today, despite its broad influence. 

 

“Studying these forgotten plays from the flourishing turn-of-the-century Yiddish theatre scene offers insight into the values, challenges and attitudes of the Jewish community at the time--and today."

 

Now, in a years-long project supported by a prestigious grant from the European Research Council, an international team of Yiddishists led by TAU Dr. Ruthie Abeliovitch of the Katz Faculty of Arts is resurrecting these forgotten dramas. “Studying these forgotten plays from the flourishing turn-of-the-century Yiddish theatre scene offers insight into the values, challenges and attitudes of the Jewish community at the time,” she says. “These shows were often developed in the New York Yiddish community and made their way to Europe. Because they were so popular, they give a window into mainstream mentalities all over the pre-Holocaust Jewish world—as well as revealing how we Jews today are still dealing with many of the same communal issues.”  

 

Instead of tragedy, Latainer's show ends in a wedding. (Photo: Tami Shaham)

 

The research, fittingly dubbed “DYBBUK”, encompasses many different facets. The researchers have digitized hundreds of pages of handwritten performance notes through a newly-developed AI interface; begun creating a database of scripts for public use; and mounted an innovative Hebrew-language performance of The Dybbuk through TAU’s Department of Theatre Arts and the Buchmann-Mehta School of Music

 

100 Years Later, The Dybbuk Hits the Stage 

 

Latainer’s The Dybbuk: in the Clutches of Fanaticism follows Amelia, a young Jewish woman in love with her French teacher, a secular Jew named Leon. Her religious grandmother, however, has promised her to the local rabbi in exchange for his blessings. With assistance from Leon’s servant, Falik, the couple makes a desperate attempt to elope but is soon apprehended by the rabbi and his followers. In the end, the rabbi is exposed as a fraud, and Amelia and Leon get married.  

 

The show deals with themes that follow us to this day: tradition vs. modernization; duty to community vs. individual fulfillment; the gendered politics of marriage, and more.  

 

Drawing from a number of different accounts of productions, TAU staged a truly one-of-a-kind musical theatre performance. In translating and adapting to modern Hebrew, the team aimed to incorporate Yiddish as a living language and culture. This meant designing sets and costumes, composing music, adapting scripts and directing actors all in a way that would be recognizable and entertaining to audiences both 100 years ago and today. Many of the artists and all of the performers were TAU theatre and music students; the department also worked with Yonatan Levy, a professional director, Noam Enbar, a musical composer, and Shirly Marom, the project producer. 

 

In a dream, the ghost of Amelia's mother tells her grandmother that she must let Amelia marry as she wishes. (Photo: Tami Shaham)

 

Going Digital 

 

To recreate the show for adaptation, the researchers cross-referenced pages upon pages of notebooks recounting multiple different productions and versions of The Dybbuk. Since many were from over 100 years ago and not always well-preserved, these prompting notebooks—containing scripts, stage directions, musical cues, and annotations—presented a challenge. The team met that challenge with a modern solution: they created a new AI tool. Though handwriting recognition software is well established, no such deciphering model existed for Yiddish handwriting, especially on weathered pages.  

 

“The plan is to make Yiddish plays, music, and art publicly available, so that these once-beloved works can live again."

 

Through detailed, painstaking work, the team trained a new machine-learning model that could digitize the prompting notebooks. To date, they have digitized over 700 pages of notes and made their software available to other Yiddishists for other restoration projects. Their data has also become the basis for the development of other Yiddish handwriting recognition programs. The digital project was led by Dr. Sinai Rusinek. 

 

In addition to The Dybbuk, nearly 15 other plays have been transcribed and uploaded to an open database so that anyone can access and perform them. “The plan is to continue growing the database and making plays, music, historical insights, recordings and other aspects of Yiddish art publicly available,” says Dr. Abeliovitch, “so that these once-beloved works can live again.” 

 

 

 

Research

Mar 24th, 2026
The Electronics of the Future

TAU researchers develop ultra-efficient graphene switch at the nanometer scale

 

 

  • Physics

A team of researchers from Tel Aviv University, in collaboration with colleagues from Japan, has taken an important step toward the next generation of electronics. The scientists achieved highly precise control of the internal structure of graphene — an exceptionally thin and strong material — using a minute, nearly negligible amount of energy.

 

The study was conducted under the supervision of Prof. Moshe Ben-Shalom of the School of Physics and Astronomy, together with Prof. Michael Urbakh and Prof. Oded Hod of the School of Chemistry. The experiments and calculations were led by Dr. Nirmal Roy and Dr. Pengua Ying, supported by Simon Salleh Atri, Yoav Sharaby, Noam Raab, and Dr. Youngki Yao. The findings were published in the journal Nature Nanotechnology.

 

Why graphene stacking matters

Graphene, which consists of a thin layer of carbon atoms, has long been regarded as a “star” in the world of materials. Yet it is not only the material itself that matters, but also how the graphene layers are stacked on top of one another. Different stacking arrangements create entirely different properties: different electrical conductivity, different responses to magnetic fields, and even conditions that enable the emergence of superconductivity.

 

Until now, controlled switching between these stacking arrangements has been a complex process that required a great deal of energy and was unsuitable for practical applications. In the new study, the researchers succeeded in overcoming this obstacle.

 

The solution they developed is based on an elegant concept: creating tiny “islands” of graphene — only tens of nanometers in diameter — where the layers remain in direct contact with one another, while the surrounding areas are separated by a layer that allows nearly frictionless sliding. Within these islands, one graphene layer can be shifted relative to another, thereby changing the stacking arrangement.

 

A striking result: structural change with minimal force

The result is striking: the material’s state can be changed using an extremely small force, with an energy input orders of magnitude lower than that required by existing memory technologies. In many cases, once the change is initiated, it continues on its own, without the need to apply additional force.

 

 

 An illustration of the research: The Super-Lubric Array of Polytypes (SLAP) device in action. The bright and dark circles represent high and low electrical currents.

 

Toward brain-inspired computing

Beyond this, the researchers showed that neighboring islands can be connected so that a structural change in one island also affects its neighbors. This opens the door to creating systems in which different regions “communicate” with one another in a mechanical-elastic manner, similar to a neural network. Such a property may be particularly relevant to the development of neuromorphic computing — computers that mimic the way the brain operates.

 

According to the researchers, the new method opens promising avenues for the development of memory components, sensors, and tiny electronic devices that are both fast and exceptionally energy-efficient. In the future, it may enable the creation of smart electronic systems on the nanometer scale — systems that consume less energy, generate less heat, and can perform complex operations in ways that until now seemed purely theoretical.

 

Prof. Moshe Ben-Shalom concludes: “This is a breakthrough that has the potential to transform the way electronic components are designed at the nanometer scale. We show that it is possible to control the structure of graphene and other layered crystals in a precise, reversible, and extremely energy-efficient manner. Instead of breaking and rebuilding chemical bonds, we simply slide atomic layers over one another — a natural process that is much faster and more efficient. The ability to design interactions between different regions within a material opens up new possibilities, not only for advanced electronics but also for brain-inspired computing systems. This is another step toward turning physical phenomena that until now were considered purely academic into practical, working technology.”

 

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