I'm a faculty member at the DAN Department of Communication, Tel Aviv University. My research focuses on how computer-mediated communication (CMC) impacts individuals' social-cognitive processes and social relationships. Whether we like it or not, our day-to-day behaviors and social interactions have massively changed in the last two decades, with the widespread adoption of computers, smartphones, and social network sites. My research captures the impact of these rapid changes on the different ways in which individuals construct and interpret their online and offline environments, with the goal of improving individuals' social information processing in the current technological era.
I explore those interrelated influences between computer-mediated communication and the individual using varied quantitative research methods, including Bayesian models, multilevel models, dyadic studies, machine learning approaches, experiments, and correlational studies.
Specifically, I'm currently interested in the following questions:
- How does online engagement (e.g., likes, comments) affect our social judgments? (For instance, would we perceive a person as more qualified if s/he received many supportive comments on LinkedIn? And why?)
- Can using different technological devices (for example, smartphones vs. laptops) affect our cognitive abilities differently?
- Why is face-to-face relationship harmed when people use devices in the presence of each other? And what should we do to reduce the damage?
Ph.D.: Tel-Aviv University
Post-doc: Columbia University
