Dr. Meyrav Shoham

The School of Social and Policy Studies
בית הספר ללימודי חברה ומדיניות סגל אקדמי בכיר
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Dr. Meyrav Shoham
Phone: 03-6405863


Dr. Meyrav Shoham is a lecturer in the Dan Department of Communication. She studies consumer psychology, with a focus on word of mouth communication and how consumers engage with social media and other digital contexts. Dr. Shoham received her BA and MA in psychology from the University of Haifa, her PhD in behavioral marketing from the Technion - Israel Institute of Technology, and was a visiting postdoctoral fellow at HEC Paris.


Select publications

Shoham, Meyrav, Sarit Moldovan, and Yael Steinhart (2018), "Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness," Journal of Consumer Research, 45(4), 761-774.

Shoham, Meyrav, Sarit Moldovan, and Yael Steinhart (2017), "Positively Useless: Irrelevant Negative Information Enhances Positive Impressions,” Journal of Consumer Psychology, 27 (2), 147-159.

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