Dr. Irit Nitzan

Coller School of Management
הפקולטה לניהול ע"ש קולר עמית הוראה
Dr. Irit Nitzan
Phone: 03-6408191
Fax: 03-6406321

Short Biography

Irit Nitzan is an Assistant Professor of Marketing. She has a B.Sc. in Industrial Engineering and Management, an MBA (Major: Marketing), and a Ph.D. in Marketing from Tel-Aviv University.

Fields of Research

My research focuses on issues related to the long-term relationships between firms and their customers (CRM). Specifically, I am interested in exploring the dynamics and eventually the termination of such relationships (i.e., defection decisions). I explore the role of social systems and purchase-related variables (e.g., multiple payments) as antecedents of defection, and identify the conditions under which defection is most likely to occur.


Published Papers

Nitzan, Irit, and Barak Libai (2011), “Social Effects on Customer Retention,” Journal of Marketing, 75 (6), 24-38.

Earlier version appeared in MSI working papers series, report number 10-107.

Finalist in both contribution to marketing theory – and - contribution to the practice of marketing categories for the AMA best JM paper award, 2012


Irit Nitzan and Danit Ein-Gar (2019), “The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service", Journal of Marketing Research, forthcoming.



Papers Under Review

"Cross-decision Social Effects in Product Adoption and Defection Decisions", with Vardit Landsman
International Journal of Research in Marketing (IJRM), Conditional Acceptance.


"Marketing Exclusion: Negative Effects of Loyalty Programs’ Preferential Treatment on Unprivileged Customers’ Belonging and Behavior", 
with Danna Tevet (IDC) and Shai Danziger (Tel Aviv University)
3rd round - Journal of Consumer Psychology (JCP)


"The Positive Effect of Consumer Captivity", with Yael Steinhart, Jacob Goldenberg and David Mazursky, 
2nd round – Journal of Management

"Group Consumption and Word-of-Mouth", with Talia Rymon (IDC) and Jehoshua Eliashberg (Wharton)
2nd round  - Journal of Service Research (JSR)


Working Papers

“Cancellation Policy as a Signal of Trust and Quality in the Sharing Economy: The Case of Airbnb”, with Lior Zalmanson (Haifa University) and Davide Proserpio (USC).

Tel Aviv University makes every effort to respect copyright. If you own copyright to the content contained
here and / or the use of such content is in your opinion infringing, Contact us as soon as possible >>