Prof. Elad Segev

Department of Communication studies
החוג לתקשורת ע"ש דן סגל אקדמי בכיר
Prof. Elad Segev
Phone: 03-6406521
Office: Naftali - Social Sciences, 707

Head of DAN Department of Communiation, Tel Aviv Univerity

I am a faculty member of the DAN Department of Communication at Tel Aviv Uiversity since 2010. I study the relationship between information and power from cross-national perspectives, focusing on global information flows, country image, Americanization and globalization, international news, information search and search strategies, and the digital divide. I often use data mining and network analysis techniques and am keen on exploring new methods and applications in the social sciences.


International Communication
National Image and Culture
Americanization and Globalization
International News Flow
Information Search
Network Analysis and Data Mining


Semantic Network Analysis
We live in a society that produces and consumes an incredible amount of information in various media channels. I use semantic network analysis to make sense of this information. It is a way to translate the linear text into a two-dimensional visual map, which allows researchers to look at the content from above, and map the most central words in the text and the clusters of words that convey unique meanings.

International News Flow Online: Understanding the world through news site mining
Why are some countries more newsworthy than others? What are the similarities and differences in the scope of international news presented in different languages and cultures? How does international news affect our perception of the world? I compare the international scope of online newspapers, news portals, and news aggregators in different languages and cultures, using innovative web mining techniques and network analysis. The book International News Flow Online: Global Views with Local Perspectives explores the theory of news flow around the world, and analyses many of its dimensions such as the global standing of the United States, the Middle Eastern conflicts as seen around the world, and, the effect of financial news. In doing so, it unveils new patterns, meanings and implications of international news on our perception of the world.
Information search and the digital divide
Rather than a simple division between those who have and those who have-not (access to the Internet), the second level digital divide is seen as the different information uses, search strategies and skills among online users. For example, certain information searches (i.e., for news, tax, law, government, society, or business) can provide economic and socio-political advantages. They can help online users to find jobs, compare prices of products and services, establish online business, acquire an education, increase their social and political involvement, and so on. The book Google and the Digital Divide: The Bias of Online Knowledge deals with the relationship between online search, search engines and the digital divide.


 Read more about my current RESEARCH    |    See my latest PUBLICATIONS

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