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The 2014 student film competition, sponsored by the office of the President of Tel Aviv University, in cooperation with TAU's film school at the Yolanda and David Katz Faculty of Arts and TAU's Division of Development and Public Affairs, was won by film student Tomer Werechson for his concept of family interconnectedness and pride at the university.
The annual competition was launched in early 2011, when University President Prof. Joseph Klafter decided to encourage creativity in promotional films by including TAU film students in the conceptualization process. The competition, which awards a cash prize, was won by film students Yahel Kuperman in 2011, Nir Aubrey Freiman in 2012, and Uri Radozkowitz in 2013.