TAU alums develop happiness app

Having a bad day? Log in and cheer up — now you can join more than a million users of the new smartphone app Happify, developed by two Tel Aviv University alumni.

Tomer Ben-Kiki (BSc Mathematics and Computer Science) and Ofer Leidner (BA Economics and Information Technology) say that happiness is a combination of how satisfied you are with your life and how good you feel on a day-to-day basis. According to the pair, it is actually possible to train your brain to be happier.

Happify's STAGE framework helps users develop five key happiness skills. They include savoring individual moments, appreciating the things that other people do for you, and caring about others. Ben-Kiki and Leidner launched Happify in New York City in 2012 and hope that Happify becomes the online destination platform for science-based emotional well-being — the single go-to place for data that can generate actionable behavioral and emotional insights.

Backed by $12 million in equity from investors, their company has already grown to more than 30 people, and is one of the most popular Health and Fitness apps in Apple and Google stores.

This article was originally published by AFTAU.