Courting Students in Brazil
The number of Brazilian students seeking to pursue higher education Israel has been steadily on the rise. To capitalize on this growing trend, leading Israeli academic institutions joined forces with influential Israeli and Brazilian business associations to create a venue for students to learn more about studying in Israel.
The “Israeli Universities Fair-Internships and Opportunities” hosted over 1000 attendees at the venerable Jewish cultural and community center, A Hebraica, in Sao Paulo, and over 300 at the Hillel Rio in Rio de Janeiro. Representatives of Tel Aviv University and other Israeli universities and colleges provided a forum for students to talk to people in the know, to get information on entrance requirements, tuition fees, cost of living, scholarships, and on student life in Israel.
Business development groups such as the Brazil - Israel Chamber of Commerce and Industry, the Israel Ministry of Tourism, the Consulate of Israel in São Paulo, Keren Hayesod and The Jewish Agency also lent their support, providing information on career and business opportunities for graduates.
Amazon’s Brazil Country Manager and member of the Brazilian Friends of Tel Aviv University, Alex Szapiro, spoke about new business models in a world of technology, and how Israeli universities are both creating opportunities and taking advantage of them. "Young people have no idea what it's like to study in Israel. The country today is well known for its startups and technology sector, but there is much more to it than that. Several Israeli universities are ranked among the 150 best in the world,” said Szapiro.